Monday, April 14, 2008

Proposal Letter: Final

April 9, 2008
Wallace S. Odd II
Executive Director
1420 Old Main Hill
Logan, UT 843222

Dear Mr. Odd:

We are the department of Journalism and Communication and we are known for being informed and engaged in the world. Our students learn to navigate the Information Age as skilled professionals in fields of newspaper and magazine journalism, broadcasting and electronic media, and public relations/corporate communications. The Pacific Northwest Newspaper Association calls us “the best professionally oriented journalism program in Utah.”

To better prepare students for careers in journalism and mass communication, we are asking the Alumni Association to assist the department in raising $10,000 for new computers. This campaign will benefit the students by better preparing them to enter the work field at a higher skill level. This will allow students to attain higher paying jobs, which will benefit the Alumni Association by allowing the students to become future donators to the Alumni Association.

We feel that the department of Journalism and Communication share the same value as the Alumni Association in educational opportunities at Utah State University. We also value the promotion of interests and values of students at USU. In order to fully prepare our students for successful careers after graduation, it is important to provide them with highest quality education possible. To do this, it requires the dedication of faculty and staff, and access to the most advanced resources available.

The only computer lab in the JCOM department houses 20 computers that were installed in 1998. It is important for journalism students to have computers where they can access the most advanced technologies. The current computers hinder the student’s ability to fully develop their skills. Updating the computer lab will promote the interests and values of these students.

The Department of Journalism and Communication has always had the education and production of honest quality work by our students as our No. 1 priority. This campaign will compliment this goal and will be head up by Alyssa Lowry, Emma Conger and Justin Badger, three accomplished senior students in the JCOM department, under the direction of JCOM faculty member Preston Parker.

Currently we have 20 functioning computers in the Journalism and Communication computer lab located in the animal science building. We have estimated that to replace these computers it will cost roughly $10,000 to replace all 20 computers in the lab.

We would greatly appreciate the Alumni Association’s assistance in donating as much as possible to aid us in our goal of raising $10,000. Any money exceeding this goal that is raised will go towards technological upgrades in the Journalism and Communication Department. Such donations will augment the amount of good that we can do for our current and future students at Utah State University, and our ability to continue a reputation of quality and excellence of both our faculty and facilities. Please contact Emma Conger at 555-555-5555 with any questions you might have or to schedule a presentation.

Sincerely,

Mike Sweeney

MS: al
Department Head
The Department of Journalism Communications
4605 Old Main Hill
Logan, UT 84322-4605
435-797-3213 (office) 435-787-8696 (home) mike.sweeney@usu.edu

Thursday, April 3, 2008

Proposal Letter: Draft

April 9, 2008

Jeannie F. Simmonds, Campaign Manager
1420 Old Main Hill
Logan, UT 843222

Dear Ms. Simmonds:
We are the department of Journalism and Communications and we are known for being informed and engaged in the world. Our students learn to navigate the Information Age as skilled professionals in fields of newspaper and magazine journalism, broadcasting and electronic media, and public relations/corporate communications. The Pacific Northwest Newspaper Association calls us “the best professionally oriented journalism program in Utah.”

To better prepare students for careers in journalism and mass communications, we are asking the Alumni Association to assist the department in raising $10,000 for new computers. This campaign will benefit the students by better preparing them to enter the work field at a higher skill level. This will allow students to attain higher paying jobs, which will allow them to become future donators to the Alumni Association.

We feel that the department of Journalism and Communications share the same value as the Alumni Association in educational opportunities at Utah State University. We also value the promotion of interests and values of students at USU. In order to fully prepare our students for successful careers after graduation, it is important to provide them with highest quality education possible. To do this, it requires the dedication of faculty and staff, and access to the most advanced resources available.

The only computer lab in the JCOM department houses 20 computers that were installed in 1998. It is important for journalism students to have computers where they can access the most advanced technologies. The current computers hinder the student’s ability to fully develop their skills. Updating the computer lab will promote the interests and values of these students.

The Department of Journalism and Communications has always had the education and production of honest quality work by our students as our No. 1 priority. This campaign will compliment this goal and will be head up by Alyssa Lowry, Emma Conger and Justin Badger, three accomplished senior students in the JCom department, under the direction of JCom faculty member Preston Parker.

Currently we have 20 functioning computers in the Journalism and Communications computer lab located in the animal science building. We have estimated that to replace these computers it will cost roughly $10,000 to replace all 20 computers in the lab.

We would greatly appreciate the Alumni Association’s assistance in donating as much as possible to aid us in our goal of raising $10,000. Any money exceeding this goal that is raised will go towards technological upgrades in the Journalism and Communication Department. Such donations will augment the amount of good that we can do for our current and future students at Utah State University, and our ability to continue a reputation of quality and excellence of both our faculty and facilities. Please contact Emma Conger at 555-555-5555 with any questions you might have or to schedule a presentation.
Sincerely,

Mike Sweeney
MS: al
Department Head
The Department of Journalism Communications
4605 Old Main Hill
Logan, UT 84322-4605
435-797-3213 (office)
435-787-8696 (home)
mike.sweeney@usu.edu

Tuesday, March 4, 2008

News Release 4: Final

Utah State Student-Athlete Services

Press Release
Feb. 25, 2008

Contact: Brian Evans
Associate Athletics Director
Utah State Student-Athlete Services
Phone: 435-797-1868
Fax: 435-797-1837
brian.evans@usu.edu


Student-Athlete Services: An Unsung Hero

LOGAN, Utah--Student athletes accomplish many things and receive a lot of recognition such as getting their name in the paper, photographs and awards. A lot of the time people forget that the athletes are students as well. There is so much work that goes into keeping the student athletes on track and involved in the community which goes unrecognized.

According to Brian Evans, associate athletics director, student-athlete services does a lot of work. They coordinate all things academic such as: class selection/registration, adding and dropping classes, arranging for tutors, organizing study hall for athletes and contacting the bookstore for student-athlete books. They also coordinate all the initial and continuing eligibility of student-athletes, processing all the necessary paperwork with the Registrar's Office, WAC, and NCAA for student-athletes to compete.

On top of all that paper work, each team has its own academic sports advisor who is there to help each athlete reach graduation. “I feel that as an advisor we impact the lives of our students,” said academic advisor and tutor coordinator Shukria Stewart. “We are the ones they come and vent to, cry to, mentor and uplift.”

The athletes do work hard and get their work done, but who knows where they would be with out the help of their advisors. “With out their services, I think a lot of athletes would not stay eligible to play,” said women’s soccer member Shannon Ross. “They really help adjust to being a college athlete.”

Although the athletes continue to work hard on the field and in the classroom, it is plain to see that student-athlete services are a big part of that success and deserve some recognition.

The student-athlete services has a strong academic tradition. This tradition includes leading the conference in total number of Academic-All Conference selections six out of the past seven years, including every year since joining the Western Athletics Conference.

Student-athlete services is located at 7400 Old Main Hill, Logan, Utah.





Media Contact:
Alyssa Lowry
Public Relations
801-244-5367
Lowry_12@hotmail.com

Tuesday, February 26, 2008

Media Pitch: Final

Feb. 27, 2008

Emilie H. Wheeler
Logan City/Business Editor
The Herald Journal
75 West 300 North
Logan UT, 84321
Phone: 435-752-2121 Ext. 339

Subject Line: Cache Valley Area Investors Association promotes financial independence every other Thursday evening

Dear Emilie:

I thought that you and your readers would be interested to hear about a new association in Cache Valley that is promoting financial independence. The Cache Valley Area Investors Association meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce to educate people about what it takes to become financially independent.

Cache Valley Area Investors Association emphasizes on the advantages of passive income and how it can give people the independence to do what they want to do. They teach techniques on how to become financially independent and also give a list of books to read that will help educate its members about financial independence.

The membership is free and it just takes an email sent to cachevaia@gmail.com to become a member.

Are you available to meet on Friday, Feb. 29 or Monday, March 3 to meet with Preston Parker, president and founder of the company for an interview? Contact me at 801-244-5367 anytime of the day.


Thanks,



Alyssa Lowry
Public Relations
178 Penny Lane
Logan, UT 84341
alyssalowry@gmail.com

Monday, February 25, 2008

Assignment 2

Press Release: Students Lobby for Snowboarding's Adoption as Vermont State Sport
http://www.burton.com/NewsAndEvents/News.aspx

The Burlington Free Press article:

This article talks about some sixth grade students in Vermont pitching the idea of making snowboarding the state sport. The students sat before the Senate Education Committee and proposed their case. They researched and gave great supporting ideas to why snowboarding should be the state sport. However, the students did run up against some counter-testimony. Parker Riehle, president of the Vermont Ski Areas Association, had come ready to propose that skiing and snowboarding should share the title. Overall I felt that the article remained neutral. It gave both sides to the story. I felt that this article did a good job using the press release as a starting point.
http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=2008802200305

WCAX-TV News article:

This article was a lot shorter than the Burlington Free Press article. This article was very positive. It gave the impression that there was no counter -part to idea of making snowboarding the state sport. It was very short and brief compared to the other article written for the press release. I don’t think that this article used the press release very well. I felt that this article lacked information. I was not impressed with the lack of coverage the story had.
http://www.wcax.com/Global/story.asp?S=7895439

Analysis:

I decided to research Burton snowboards. I went to their website and they had a section for news. There were several stories that I felt were news worthy. When I searched the different press releases, a lot of snowboarding websites came up as a result. I really wanted a story that was not on a snowboarding website, so I continued to search.

I used LexisNexis a couple of times and didn’t find any articles. I searched google and it gave me more of a variety. I found the process very time consuming, but I was able to do the research and find some articles written about the press release. I felt that the press release was relevant to story written. The story had a testimonial of a professional snowboarder which was very helpful for the article. For the most part I think the driving force to the article was the testimonials of the students.

In this particular press release, I found that the headline is an attention grabber. It used the word students which grabbed my attention. With a lot of the different press releases I found, the company used celebrity names in the sport. However, the angle that the company decided to use was probably not newsworthy.

Overall I enjoyed this assignment. It was good to see what it takes to have a news release actually picked up and written. I feel that I have learned about searching for data and the tools it takes.

News Release 4

Utah State Student-Athlete Services

Press Release

Contact: Brian Evans, associate athletics director
Utah State Student-Athlete Services
Phone: 435-797-1868
Fax: 435-797-1837
brian.evans@usu.edu


Student-Athlete Services: An Unsung Hero

LOGAN, Utah, Feb. 25, 2008--Student athletes accomplish many things and receive a lot of recognition such getting their name in the paper, photographs and awards. A lot of the time people forget the first part of an athlete, which is being a student first. You might ask how the athletes can keep up their grades and be so involved with the community while playing a sport. The answer is the student-athlete services.

Each team has its own academic sports advisor who is there to help each athlete reach graduation. “I feel that as an advisor we impact the lives of our students,” said academic advisor and tutor coordinator Shukria Stewart. “We are the ones they come and vent to, cry to, mentor and uplift.”

Being an athletic advisor is not all that student-athlete services provides. Each advisor has other duties to help the athletes become well rounded. There is an active CHAMPS/ life skills coordinator and tutor coordinator. “ It can be stressful, but like is about challenges,” said Stewart.

The athletes do work hard and get their work done, but who knows where they would be with out the help of their advisors. “ With out their services, I think a lot of athletes would not stay eligible to play,” said women’s soccer member Shannon Ross. “ They really help adjust to being a college athlete.”

The student-athlete services has a strong academic tradition. This tradition includes leading the conference in total number of Academic-All Conference selections 6 out of the past 7 years, including every year since joining the Western Athletics Conference. Utah State Student-Athletes have also led the WAC in Graduation Success Rates since the inception of that graduation metric by the NCAA.




Media Contact:
Alyssa Lowry
Public Relations
801-244-5367
Lowry_12@hotmail.com

####

Sunday, February 24, 2008

Media Pitch

Subject Line: Cache Valley Area Investors Association promotes financial independence every other Thursday evening

Dear Emilie:

I just wanted to give you a heads up about a new association in Cache Valley that is promoting financial independence. The Cache Valley Area Investors Association meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce to educate people about what it takes to become financially independent.

Cache Valley Area Investors Association emphasizes on the advantages of passive income and how it can give people the independence to do what they want to do. They teach techniques on how to become financially independent and also give a list of books to read that will help educate its members about financial independence.

The membership is free and it just takes an email sent to cachevaia@gmail.com to become a member.

Are you available to meet on Friday, Feb. 29 to meet with Preston Parker, president and founder of the company for an interview? Contact me at 801-244-5367 at any time of the day.


Thanks,



Alyssa Lowry
Public Relations
178 Penny Lane
Logan, UT 84341
alyssalowry@gmail.com