Subject Line: Cache Valley Area Investors Association promotes financial independence every other Thursday evening
Dear Emilie:
I just wanted to give you a heads up about a new association in Cache Valley that is promoting financial independence. The Cache Valley Area Investors Association meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce to educate people about what it takes to become financially independent.
Cache Valley Area Investors Association emphasizes on the advantages of passive income and how it can give people the independence to do what they want to do. They teach techniques on how to become financially independent and also give a list of books to read that will help educate its members about financial independence.
The membership is free and it just takes an email sent to cachevaia@gmail.com to become a member.
Are you available to meet on Friday, Feb. 29 to meet with Preston Parker, president and founder of the company for an interview? Contact me at 801-244-5367 at any time of the day.
Thanks,
Alyssa Lowry
Public Relations
178 Penny Lane
Logan, UT 84341
alyssalowry@gmail.com
Sunday, February 24, 2008
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2 comments:
I think that this was really good Alyssa. It got straight to the point and was interesting to read. I think it could be a little more professional and not so casual though.
Even though, presumably, you have an established relationship with the person you are writing to, you should still keep a professional tone in a media pitch. Avoid colloquialisms such as "heads up".
I like that you asked for a specific day to meet, and that you asked "are you available" instead of "are you free". Even more effective is to offer two options for the person to choose.
Put the person's contact info right before the salutation in the beginning.
Nice to mention how this association relates not only to the person you are pitching to, but also to the readers. Making this connection explicit will help make your pitch more successful.
You would put a date at the beginning.
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