Sunday, January 13, 2008

Letter to Cousin

Dear Ashley,
Things are going great in Logan. I am doing very well. I am in my second semester of my junior year and I am loving all my classes. I decided about a year ago on my major which is public relations. I very excited because I have finished all of my prerequisites and I am starting classes that are actually in my major.
You must be wondering what exactly is public relations. Well, today is your lucky day my lady, because I am going to fill you in. Public relations is all about understanding. Public relations, or PR, professionals must understand what message should be sent in a mass communication. A PR professional will find a story and then write a press release and send it to the media. It could be sent to a newspaper, the local news station, or a radio station. Their writing must be well groomed and very professional.
PR professionals must network and create relationships with the media, customers, investors, community leaders, government agencies, etc. It is very important that they keep good relationships. Also, they must be good communicators. PR professionals are more like the ‘go to guy’. They promote events and companies, and also deal with crisis.
As times go on PR, advertising, and marketing seem to be meshing and lines between them are fading. I am very excited to continue with my major and look forward to pursuing a career. I hope to hear from you soon.
Love you,
Alyssa Lowry

2 comments:

Kate Reeves said...

Alyssa,
Good job, I really liked that you included where PR is going and that the lines between marketing and advertising are blurring.

--Kate

dwkoecher said...

Alyssa,
Well done! I liked how you described PR it really helped to me to get a better understanding of PR. Smashing Job.

dall