Tuesday, February 26, 2008

Media Pitch: Final

Feb. 27, 2008

Emilie H. Wheeler
Logan City/Business Editor
The Herald Journal
75 West 300 North
Logan UT, 84321
Phone: 435-752-2121 Ext. 339

Subject Line: Cache Valley Area Investors Association promotes financial independence every other Thursday evening

Dear Emilie:

I thought that you and your readers would be interested to hear about a new association in Cache Valley that is promoting financial independence. The Cache Valley Area Investors Association meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce to educate people about what it takes to become financially independent.

Cache Valley Area Investors Association emphasizes on the advantages of passive income and how it can give people the independence to do what they want to do. They teach techniques on how to become financially independent and also give a list of books to read that will help educate its members about financial independence.

The membership is free and it just takes an email sent to cachevaia@gmail.com to become a member.

Are you available to meet on Friday, Feb. 29 or Monday, March 3 to meet with Preston Parker, president and founder of the company for an interview? Contact me at 801-244-5367 anytime of the day.


Thanks,



Alyssa Lowry
Public Relations
178 Penny Lane
Logan, UT 84341
alyssalowry@gmail.com

Monday, February 25, 2008

Assignment 2

Press Release: Students Lobby for Snowboarding's Adoption as Vermont State Sport
http://www.burton.com/NewsAndEvents/News.aspx

The Burlington Free Press article:

This article talks about some sixth grade students in Vermont pitching the idea of making snowboarding the state sport. The students sat before the Senate Education Committee and proposed their case. They researched and gave great supporting ideas to why snowboarding should be the state sport. However, the students did run up against some counter-testimony. Parker Riehle, president of the Vermont Ski Areas Association, had come ready to propose that skiing and snowboarding should share the title. Overall I felt that the article remained neutral. It gave both sides to the story. I felt that this article did a good job using the press release as a starting point.
http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=2008802200305

WCAX-TV News article:

This article was a lot shorter than the Burlington Free Press article. This article was very positive. It gave the impression that there was no counter -part to idea of making snowboarding the state sport. It was very short and brief compared to the other article written for the press release. I don’t think that this article used the press release very well. I felt that this article lacked information. I was not impressed with the lack of coverage the story had.
http://www.wcax.com/Global/story.asp?S=7895439

Analysis:

I decided to research Burton snowboards. I went to their website and they had a section for news. There were several stories that I felt were news worthy. When I searched the different press releases, a lot of snowboarding websites came up as a result. I really wanted a story that was not on a snowboarding website, so I continued to search.

I used LexisNexis a couple of times and didn’t find any articles. I searched google and it gave me more of a variety. I found the process very time consuming, but I was able to do the research and find some articles written about the press release. I felt that the press release was relevant to story written. The story had a testimonial of a professional snowboarder which was very helpful for the article. For the most part I think the driving force to the article was the testimonials of the students.

In this particular press release, I found that the headline is an attention grabber. It used the word students which grabbed my attention. With a lot of the different press releases I found, the company used celebrity names in the sport. However, the angle that the company decided to use was probably not newsworthy.

Overall I enjoyed this assignment. It was good to see what it takes to have a news release actually picked up and written. I feel that I have learned about searching for data and the tools it takes.

News Release 4

Utah State Student-Athlete Services

Press Release

Contact: Brian Evans, associate athletics director
Utah State Student-Athlete Services
Phone: 435-797-1868
Fax: 435-797-1837
brian.evans@usu.edu


Student-Athlete Services: An Unsung Hero

LOGAN, Utah, Feb. 25, 2008--Student athletes accomplish many things and receive a lot of recognition such getting their name in the paper, photographs and awards. A lot of the time people forget the first part of an athlete, which is being a student first. You might ask how the athletes can keep up their grades and be so involved with the community while playing a sport. The answer is the student-athlete services.

Each team has its own academic sports advisor who is there to help each athlete reach graduation. “I feel that as an advisor we impact the lives of our students,” said academic advisor and tutor coordinator Shukria Stewart. “We are the ones they come and vent to, cry to, mentor and uplift.”

Being an athletic advisor is not all that student-athlete services provides. Each advisor has other duties to help the athletes become well rounded. There is an active CHAMPS/ life skills coordinator and tutor coordinator. “ It can be stressful, but like is about challenges,” said Stewart.

The athletes do work hard and get their work done, but who knows where they would be with out the help of their advisors. “ With out their services, I think a lot of athletes would not stay eligible to play,” said women’s soccer member Shannon Ross. “ They really help adjust to being a college athlete.”

The student-athlete services has a strong academic tradition. This tradition includes leading the conference in total number of Academic-All Conference selections 6 out of the past 7 years, including every year since joining the Western Athletics Conference. Utah State Student-Athletes have also led the WAC in Graduation Success Rates since the inception of that graduation metric by the NCAA.




Media Contact:
Alyssa Lowry
Public Relations
801-244-5367
Lowry_12@hotmail.com

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Sunday, February 24, 2008

Media Pitch

Subject Line: Cache Valley Area Investors Association promotes financial independence every other Thursday evening

Dear Emilie:

I just wanted to give you a heads up about a new association in Cache Valley that is promoting financial independence. The Cache Valley Area Investors Association meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce to educate people about what it takes to become financially independent.

Cache Valley Area Investors Association emphasizes on the advantages of passive income and how it can give people the independence to do what they want to do. They teach techniques on how to become financially independent and also give a list of books to read that will help educate its members about financial independence.

The membership is free and it just takes an email sent to cachevaia@gmail.com to become a member.

Are you available to meet on Friday, Feb. 29 to meet with Preston Parker, president and founder of the company for an interview? Contact me at 801-244-5367 at any time of the day.


Thanks,



Alyssa Lowry
Public Relations
178 Penny Lane
Logan, UT 84341
alyssalowry@gmail.com

Thursday, February 14, 2008

spam, spoof, lag, lurkers/ Google

Before I read the article on spam, spoof, lag and lurkers, I only knew what spam was because I recieve it in my email all the time. But I did not know the other three. I find it interesting, but not too exciting.

Reading the google article was no suprise. I find it annoying that people pull such pranks, but I do understand when using any type of search engine, I need to overlook the site to make sure its credible.

Wednesday, February 13, 2008

News Release 3: final

Cache Valley Area Investors Association

For Immediate Release

Contact: Preston Parker, president
Cache Valley Area Investors Association
Phone Number: four three five-seven five seven-four five six zero
160 N. Main Street
Logan, UT 84341
www.cvaia.com

Cache Valley Area Investors Association Promotes Financial Independence

Logan, Utah, Feb. 13, 2008--Cache Valley Area Investors Association(CVAIA) is looking to educate people on becoming financially independent. CVAIA wants to create a mindset of trying to take advantage of opportunities. Their main objective is to educate people about investments

CVAIA educates its members about the advantages of passive income. When passive income is enough to support your family, it gives people the independence to do what they want to do. “Look all around you and around the world. People love their jobs all because of passive income,” said Preston Parker, president and founder of the company.

“ I believe that people should be financially independent,” said Parker. “Money does not equate to happiness after a certain point. Its about time we think about money and opportunities differently than what we were raised.” CVAIA teaches techniques on how to become financially independent and also gives a list of books to read that helps educate its members about financial independence.

CVAIA meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce. There are currently 35-40 members and the membership is free. To become a member, send an email to cachevaia@gmail.com.

Cache Valley Area Investors Association formally began in August 2007 in Logan, Utah.

Media Contact: Alyssa Lowry
Public Relations
Cache Valley Area Investors Association
801-244-5367
Lowry_12@hotmail.com

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Sunday, February 10, 2008

News Release 3

Cache Valley Area Investors Association

For Immediate Release

Contact: Preston Parker, president
Cache Valley Area Investors Association
Phone Number: four three five-seven five seven-four five six zero
160 N. Main Street
Logan, UT 84341
www.cvaia.com

Cache Valley Area Investors Association Promotes Financial Independence

Logan, Utah, Feb. 13, 2008--Cache Valley Area Investors Association(CVAIA) is looking to educate people on becoming financially independent. CVAIA wants to create a mindset of trying to take advantage of opportunities. Their main objective is to educate people about investments

CVAIA educates its members about the advantages of passive income. When passive income is enough to support your family, it gives people the independence to do what they want to do. “Look all around you and around the world. People love their jobs all because of passive income,” said Preston Parker, president and founder of the company.

“ I believe that people should be financially independent,” said Parker. “Money does not equate to happiness after a certain point. Its about time we think about money and opportunities differently than what we were raised.” CVAIA teaches techniques on how to become financially independent and also gives a list of books to read that helps educate its members about financial independence.

CVAIA meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce. There are currently 35-40 members and the membership is free. To become a member, send an email to cachevaia@gmail.com.

CVAIA formally began in August 2007 in Logan, Utah. Come and learn how to be financially independent and finally have a job you love.

Media Contact: Alyssa Lowry
Public Relations
Cache Valley Area Investors Association
801-244-5367
Lowry_12@hotmail.com

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