Feb. 27, 2008
Emilie H. Wheeler
Logan City/Business Editor
The Herald Journal
75 West 300 North
Logan UT, 84321
Phone: 435-752-2121 Ext. 339
Subject Line: Cache Valley Area Investors Association promotes financial independence every other Thursday evening
Dear Emilie:
I thought that you and your readers would be interested to hear about a new association in Cache Valley that is promoting financial independence. The Cache Valley Area Investors Association meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce to educate people about what it takes to become financially independent.
Cache Valley Area Investors Association emphasizes on the advantages of passive income and how it can give people the independence to do what they want to do. They teach techniques on how to become financially independent and also give a list of books to read that will help educate its members about financial independence.
The membership is free and it just takes an email sent to cachevaia@gmail.com to become a member.
Are you available to meet on Friday, Feb. 29 or Monday, March 3 to meet with Preston Parker, president and founder of the company for an interview? Contact me at 801-244-5367 anytime of the day.
Thanks,
Alyssa Lowry
Public Relations
178 Penny Lane
Logan, UT 84341
alyssalowry@gmail.com
Tuesday, February 26, 2008
Monday, February 25, 2008
Assignment 2
Press Release: Students Lobby for Snowboarding's Adoption as Vermont State Sport
http://www.burton.com/NewsAndEvents/News.aspx
The Burlington Free Press article:
This article talks about some sixth grade students in Vermont pitching the idea of making snowboarding the state sport. The students sat before the Senate Education Committee and proposed their case. They researched and gave great supporting ideas to why snowboarding should be the state sport. However, the students did run up against some counter-testimony. Parker Riehle, president of the Vermont Ski Areas Association, had come ready to propose that skiing and snowboarding should share the title. Overall I felt that the article remained neutral. It gave both sides to the story. I felt that this article did a good job using the press release as a starting point.
http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=2008802200305
WCAX-TV News article:
This article was a lot shorter than the Burlington Free Press article. This article was very positive. It gave the impression that there was no counter -part to idea of making snowboarding the state sport. It was very short and brief compared to the other article written for the press release. I don’t think that this article used the press release very well. I felt that this article lacked information. I was not impressed with the lack of coverage the story had.
http://www.wcax.com/Global/story.asp?S=7895439
Analysis:
I decided to research Burton snowboards. I went to their website and they had a section for news. There were several stories that I felt were news worthy. When I searched the different press releases, a lot of snowboarding websites came up as a result. I really wanted a story that was not on a snowboarding website, so I continued to search.
I used LexisNexis a couple of times and didn’t find any articles. I searched google and it gave me more of a variety. I found the process very time consuming, but I was able to do the research and find some articles written about the press release. I felt that the press release was relevant to story written. The story had a testimonial of a professional snowboarder which was very helpful for the article. For the most part I think the driving force to the article was the testimonials of the students.
In this particular press release, I found that the headline is an attention grabber. It used the word students which grabbed my attention. With a lot of the different press releases I found, the company used celebrity names in the sport. However, the angle that the company decided to use was probably not newsworthy.
Overall I enjoyed this assignment. It was good to see what it takes to have a news release actually picked up and written. I feel that I have learned about searching for data and the tools it takes.
http://www.burton.com/NewsAndEvents/News.aspx
The Burlington Free Press article:
This article talks about some sixth grade students in Vermont pitching the idea of making snowboarding the state sport. The students sat before the Senate Education Committee and proposed their case. They researched and gave great supporting ideas to why snowboarding should be the state sport. However, the students did run up against some counter-testimony. Parker Riehle, president of the Vermont Ski Areas Association, had come ready to propose that skiing and snowboarding should share the title. Overall I felt that the article remained neutral. It gave both sides to the story. I felt that this article did a good job using the press release as a starting point.
http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=2008802200305
WCAX-TV News article:
This article was a lot shorter than the Burlington Free Press article. This article was very positive. It gave the impression that there was no counter -part to idea of making snowboarding the state sport. It was very short and brief compared to the other article written for the press release. I don’t think that this article used the press release very well. I felt that this article lacked information. I was not impressed with the lack of coverage the story had.
http://www.wcax.com/Global/story.asp?S=7895439
Analysis:
I decided to research Burton snowboards. I went to their website and they had a section for news. There were several stories that I felt were news worthy. When I searched the different press releases, a lot of snowboarding websites came up as a result. I really wanted a story that was not on a snowboarding website, so I continued to search.
I used LexisNexis a couple of times and didn’t find any articles. I searched google and it gave me more of a variety. I found the process very time consuming, but I was able to do the research and find some articles written about the press release. I felt that the press release was relevant to story written. The story had a testimonial of a professional snowboarder which was very helpful for the article. For the most part I think the driving force to the article was the testimonials of the students.
In this particular press release, I found that the headline is an attention grabber. It used the word students which grabbed my attention. With a lot of the different press releases I found, the company used celebrity names in the sport. However, the angle that the company decided to use was probably not newsworthy.
Overall I enjoyed this assignment. It was good to see what it takes to have a news release actually picked up and written. I feel that I have learned about searching for data and the tools it takes.
News Release 4
Utah State Student-Athlete Services
Press Release
Contact: Brian Evans, associate athletics director
Utah State Student-Athlete Services
Phone: 435-797-1868
Fax: 435-797-1837
brian.evans@usu.edu
Student-Athlete Services: An Unsung Hero
LOGAN, Utah, Feb. 25, 2008--Student athletes accomplish many things and receive a lot of recognition such getting their name in the paper, photographs and awards. A lot of the time people forget the first part of an athlete, which is being a student first. You might ask how the athletes can keep up their grades and be so involved with the community while playing a sport. The answer is the student-athlete services.
Each team has its own academic sports advisor who is there to help each athlete reach graduation. “I feel that as an advisor we impact the lives of our students,” said academic advisor and tutor coordinator Shukria Stewart. “We are the ones they come and vent to, cry to, mentor and uplift.”
Being an athletic advisor is not all that student-athlete services provides. Each advisor has other duties to help the athletes become well rounded. There is an active CHAMPS/ life skills coordinator and tutor coordinator. “ It can be stressful, but like is about challenges,” said Stewart.
The athletes do work hard and get their work done, but who knows where they would be with out the help of their advisors. “ With out their services, I think a lot of athletes would not stay eligible to play,” said women’s soccer member Shannon Ross. “ They really help adjust to being a college athlete.”
The student-athlete services has a strong academic tradition. This tradition includes leading the conference in total number of Academic-All Conference selections 6 out of the past 7 years, including every year since joining the Western Athletics Conference. Utah State Student-Athletes have also led the WAC in Graduation Success Rates since the inception of that graduation metric by the NCAA.
Media Contact:
Alyssa Lowry
Public Relations
801-244-5367
Lowry_12@hotmail.com
####
Press Release
Contact: Brian Evans, associate athletics director
Utah State Student-Athlete Services
Phone: 435-797-1868
Fax: 435-797-1837
brian.evans@usu.edu
Student-Athlete Services: An Unsung Hero
LOGAN, Utah, Feb. 25, 2008--Student athletes accomplish many things and receive a lot of recognition such getting their name in the paper, photographs and awards. A lot of the time people forget the first part of an athlete, which is being a student first. You might ask how the athletes can keep up their grades and be so involved with the community while playing a sport. The answer is the student-athlete services.
Each team has its own academic sports advisor who is there to help each athlete reach graduation. “I feel that as an advisor we impact the lives of our students,” said academic advisor and tutor coordinator Shukria Stewart. “We are the ones they come and vent to, cry to, mentor and uplift.”
Being an athletic advisor is not all that student-athlete services provides. Each advisor has other duties to help the athletes become well rounded. There is an active CHAMPS/ life skills coordinator and tutor coordinator. “ It can be stressful, but like is about challenges,” said Stewart.
The athletes do work hard and get their work done, but who knows where they would be with out the help of their advisors. “ With out their services, I think a lot of athletes would not stay eligible to play,” said women’s soccer member Shannon Ross. “ They really help adjust to being a college athlete.”
The student-athlete services has a strong academic tradition. This tradition includes leading the conference in total number of Academic-All Conference selections 6 out of the past 7 years, including every year since joining the Western Athletics Conference. Utah State Student-Athletes have also led the WAC in Graduation Success Rates since the inception of that graduation metric by the NCAA.
Media Contact:
Alyssa Lowry
Public Relations
801-244-5367
Lowry_12@hotmail.com
####
Sunday, February 24, 2008
Media Pitch
Subject Line: Cache Valley Area Investors Association promotes financial independence every other Thursday evening
Dear Emilie:
I just wanted to give you a heads up about a new association in Cache Valley that is promoting financial independence. The Cache Valley Area Investors Association meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce to educate people about what it takes to become financially independent.
Cache Valley Area Investors Association emphasizes on the advantages of passive income and how it can give people the independence to do what they want to do. They teach techniques on how to become financially independent and also give a list of books to read that will help educate its members about financial independence.
The membership is free and it just takes an email sent to cachevaia@gmail.com to become a member.
Are you available to meet on Friday, Feb. 29 to meet with Preston Parker, president and founder of the company for an interview? Contact me at 801-244-5367 at any time of the day.
Thanks,
Alyssa Lowry
Public Relations
178 Penny Lane
Logan, UT 84341
alyssalowry@gmail.com
Dear Emilie:
I just wanted to give you a heads up about a new association in Cache Valley that is promoting financial independence. The Cache Valley Area Investors Association meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce to educate people about what it takes to become financially independent.
Cache Valley Area Investors Association emphasizes on the advantages of passive income and how it can give people the independence to do what they want to do. They teach techniques on how to become financially independent and also give a list of books to read that will help educate its members about financial independence.
The membership is free and it just takes an email sent to cachevaia@gmail.com to become a member.
Are you available to meet on Friday, Feb. 29 to meet with Preston Parker, president and founder of the company for an interview? Contact me at 801-244-5367 at any time of the day.
Thanks,
Alyssa Lowry
Public Relations
178 Penny Lane
Logan, UT 84341
alyssalowry@gmail.com
Thursday, February 14, 2008
spam, spoof, lag, lurkers/ Google
Before I read the article on spam, spoof, lag and lurkers, I only knew what spam was because I recieve it in my email all the time. But I did not know the other three. I find it interesting, but not too exciting.
Reading the google article was no suprise. I find it annoying that people pull such pranks, but I do understand when using any type of search engine, I need to overlook the site to make sure its credible.
Reading the google article was no suprise. I find it annoying that people pull such pranks, but I do understand when using any type of search engine, I need to overlook the site to make sure its credible.
Wednesday, February 13, 2008
News Release 3: final
Cache Valley Area Investors Association
For Immediate Release
Contact: Preston Parker, president
Cache Valley Area Investors Association
Phone Number: four three five-seven five seven-four five six zero
160 N. Main Street
Logan, UT 84341
www.cvaia.com
Cache Valley Area Investors Association Promotes Financial Independence
Logan, Utah, Feb. 13, 2008--Cache Valley Area Investors Association(CVAIA) is looking to educate people on becoming financially independent. CVAIA wants to create a mindset of trying to take advantage of opportunities. Their main objective is to educate people about investments
CVAIA educates its members about the advantages of passive income. When passive income is enough to support your family, it gives people the independence to do what they want to do. “Look all around you and around the world. People love their jobs all because of passive income,” said Preston Parker, president and founder of the company.
“ I believe that people should be financially independent,” said Parker. “Money does not equate to happiness after a certain point. Its about time we think about money and opportunities differently than what we were raised.” CVAIA teaches techniques on how to become financially independent and also gives a list of books to read that helps educate its members about financial independence.
CVAIA meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce. There are currently 35-40 members and the membership is free. To become a member, send an email to cachevaia@gmail.com.
Cache Valley Area Investors Association formally began in August 2007 in Logan, Utah.
Media Contact: Alyssa Lowry
Public Relations
Cache Valley Area Investors Association
801-244-5367
Lowry_12@hotmail.com
####
For Immediate Release
Contact: Preston Parker, president
Cache Valley Area Investors Association
Phone Number: four three five-seven five seven-four five six zero
160 N. Main Street
Logan, UT 84341
www.cvaia.com
Cache Valley Area Investors Association Promotes Financial Independence
Logan, Utah, Feb. 13, 2008--Cache Valley Area Investors Association(CVAIA) is looking to educate people on becoming financially independent. CVAIA wants to create a mindset of trying to take advantage of opportunities. Their main objective is to educate people about investments
CVAIA educates its members about the advantages of passive income. When passive income is enough to support your family, it gives people the independence to do what they want to do. “Look all around you and around the world. People love their jobs all because of passive income,” said Preston Parker, president and founder of the company.
“ I believe that people should be financially independent,” said Parker. “Money does not equate to happiness after a certain point. Its about time we think about money and opportunities differently than what we were raised.” CVAIA teaches techniques on how to become financially independent and also gives a list of books to read that helps educate its members about financial independence.
CVAIA meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce. There are currently 35-40 members and the membership is free. To become a member, send an email to cachevaia@gmail.com.
Cache Valley Area Investors Association formally began in August 2007 in Logan, Utah.
Media Contact: Alyssa Lowry
Public Relations
Cache Valley Area Investors Association
801-244-5367
Lowry_12@hotmail.com
####
Sunday, February 10, 2008
News Release 3
Cache Valley Area Investors Association
For Immediate Release
Contact: Preston Parker, president
Cache Valley Area Investors Association
Phone Number: four three five-seven five seven-four five six zero
160 N. Main Street
Logan, UT 84341
www.cvaia.com
Cache Valley Area Investors Association Promotes Financial Independence
Logan, Utah, Feb. 13, 2008--Cache Valley Area Investors Association(CVAIA) is looking to educate people on becoming financially independent. CVAIA wants to create a mindset of trying to take advantage of opportunities. Their main objective is to educate people about investments
CVAIA educates its members about the advantages of passive income. When passive income is enough to support your family, it gives people the independence to do what they want to do. “Look all around you and around the world. People love their jobs all because of passive income,” said Preston Parker, president and founder of the company.
“ I believe that people should be financially independent,” said Parker. “Money does not equate to happiness after a certain point. Its about time we think about money and opportunities differently than what we were raised.” CVAIA teaches techniques on how to become financially independent and also gives a list of books to read that helps educate its members about financial independence.
CVAIA meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce. There are currently 35-40 members and the membership is free. To become a member, send an email to cachevaia@gmail.com.
CVAIA formally began in August 2007 in Logan, Utah. Come and learn how to be financially independent and finally have a job you love.
Media Contact: Alyssa Lowry
Public Relations
Cache Valley Area Investors Association
801-244-5367
Lowry_12@hotmail.com
####
For Immediate Release
Contact: Preston Parker, president
Cache Valley Area Investors Association
Phone Number: four three five-seven five seven-four five six zero
160 N. Main Street
Logan, UT 84341
www.cvaia.com
Cache Valley Area Investors Association Promotes Financial Independence
Logan, Utah, Feb. 13, 2008--Cache Valley Area Investors Association(CVAIA) is looking to educate people on becoming financially independent. CVAIA wants to create a mindset of trying to take advantage of opportunities. Their main objective is to educate people about investments
CVAIA educates its members about the advantages of passive income. When passive income is enough to support your family, it gives people the independence to do what they want to do. “Look all around you and around the world. People love their jobs all because of passive income,” said Preston Parker, president and founder of the company.
“ I believe that people should be financially independent,” said Parker. “Money does not equate to happiness after a certain point. Its about time we think about money and opportunities differently than what we were raised.” CVAIA teaches techniques on how to become financially independent and also gives a list of books to read that helps educate its members about financial independence.
CVAIA meets every other Thursday at 7 p.m. at the Cache Chamber of Commerce. There are currently 35-40 members and the membership is free. To become a member, send an email to cachevaia@gmail.com.
CVAIA formally began in August 2007 in Logan, Utah. Come and learn how to be financially independent and finally have a job you love.
Media Contact: Alyssa Lowry
Public Relations
Cache Valley Area Investors Association
801-244-5367
Lowry_12@hotmail.com
####
Wednesday, February 6, 2008
Positioning Assignment
I have not quite figured out exactly what part of the industry I want to go in. I am very interested in recreational activities and athletics. I want to look for a job that brings me close to athletics and keeps my ties strong. I have been apart of athletics since I was 7 years old, and my love for athletics just keeps growing. I am willing to start at a position where I can work my way to the top. I am hoping by the time I graduate in spring 2009, I can get a job in public relations or marketing that keeps me close to athletics.
According to the Bureau of Labor Statistics, employment of public relations specialists is expected to grow by 18 percent from 2006 to 2016, faster than average for all occupations. This is a good sign for a graduate in 2009 like myself. It is also stated in the Bureau of Labor Statistics that keen competition likely will continue for entry-level public relations jobs, as the number of qualified applicants is expected to exceed the number of job openings. This means I need to work hard right now to get the experience I need so that I am the one applicant chosen for the job. Median annual earnings for salaried public relations specialists were $47,350 in May 2006.
According to Burton Snowboards, internships are offered and are a great opportunity for those who want to get to know the industry. Major League Soccer, also offers internships that allow the applicant to get a better understanding of the industry. There are many opportunities that I can get started with.
Objectives
Output:
I will research the athletic industry and recreational sports industry to gain a greater knowledge by the end of the 2008 spring semester.
I need to really understand the industries that I want to pursue. Having a greater knowledge of how the industry works will be beneficiary to me in the near future.
I will contact at least 8 people in outdoor recreational sports and athletics and create a network of employment by the time I graduate in Spring 2009.
I will begin to network with different companies. I hope to gain a better understanding of each company. With networking several companies, I hope to find one the best suits my desire.
I will search and apply for an internship for the summer 2008. I believe having experience in the field will give me an advantage in the work field.
Impact:
I expect to grow and learn from the research I do.
I think if I am at the top of my game and I know what is going on in the industry I want to pursue, then I think it will make me a better applicant for a job.
Within my network of people, I hope to create some good relationships and walk away with a job offer by the summer of 2009.
I expect to have 2-3 opportunities for internships in the summer of 2008.
Experience is what will get me a good job in the future.
According to the Bureau of Labor Statistics, employment of public relations specialists is expected to grow by 18 percent from 2006 to 2016, faster than average for all occupations. This is a good sign for a graduate in 2009 like myself. It is also stated in the Bureau of Labor Statistics that keen competition likely will continue for entry-level public relations jobs, as the number of qualified applicants is expected to exceed the number of job openings. This means I need to work hard right now to get the experience I need so that I am the one applicant chosen for the job. Median annual earnings for salaried public relations specialists were $47,350 in May 2006.
According to Burton Snowboards, internships are offered and are a great opportunity for those who want to get to know the industry. Major League Soccer, also offers internships that allow the applicant to get a better understanding of the industry. There are many opportunities that I can get started with.
Objectives
Output:
I will research the athletic industry and recreational sports industry to gain a greater knowledge by the end of the 2008 spring semester.
I need to really understand the industries that I want to pursue. Having a greater knowledge of how the industry works will be beneficiary to me in the near future.
I will contact at least 8 people in outdoor recreational sports and athletics and create a network of employment by the time I graduate in Spring 2009.
I will begin to network with different companies. I hope to gain a better understanding of each company. With networking several companies, I hope to find one the best suits my desire.
I will search and apply for an internship for the summer 2008. I believe having experience in the field will give me an advantage in the work field.
Impact:
I expect to grow and learn from the research I do.
I think if I am at the top of my game and I know what is going on in the industry I want to pursue, then I think it will make me a better applicant for a job.
Within my network of people, I hope to create some good relationships and walk away with a job offer by the summer of 2009.
I expect to have 2-3 opportunities for internships in the summer of 2008.
Experience is what will get me a good job in the future.
Talking Points
Talking Points
Dedicated
- When I set my mind to something I will stick with it. I find that if I enjoy something, it becomes part of my life. I have dedicated my life for the past 14 years to soccer. When I have a passion for something and I enjoy it, it is easy for me to stick around.
- I give my best in all I do and I push others around me to do their best. I want to see the best results in the end.
- I have a great understanding of loyalty. I know what it means to have a great amount of loyalty.
Dependable
- I will always do what is asked of me, and I always give my best effort to those around me. I do not like letting people down.
- People tend to come to me when they need something done right. Those around me know they can rely on me to do a good job.
- I am available to those who need me, and I can always make time for someone.
Outgoing
- I love making people laugh. It is such a great feeling to see someone smile.
- I make those around me in a better state of mind. Life is too short to not sit back and enjoy yourself.
- I have a lot of energy and I love to dance around. Dance Party!
Dedicated
- When I set my mind to something I will stick with it. I find that if I enjoy something, it becomes part of my life. I have dedicated my life for the past 14 years to soccer. When I have a passion for something and I enjoy it, it is easy for me to stick around.
- I give my best in all I do and I push others around me to do their best. I want to see the best results in the end.
- I have a great understanding of loyalty. I know what it means to have a great amount of loyalty.
Dependable
- I will always do what is asked of me, and I always give my best effort to those around me. I do not like letting people down.
- People tend to come to me when they need something done right. Those around me know they can rely on me to do a good job.
- I am available to those who need me, and I can always make time for someone.
Outgoing
- I love making people laugh. It is such a great feeling to see someone smile.
- I make those around me in a better state of mind. Life is too short to not sit back and enjoy yourself.
- I have a lot of energy and I love to dance around. Dance Party!
Tuesday, February 5, 2008
News Release 2: Final
Burger Planet
FOR IMMEDIATE RELEASE
Contact: Hans Ketchup
Vice President of Communications
Burger Planet
Office: (219) 554-5555
Fax: (219) 555-1234
Hans.ketchup@hotmail.com
www.planetburger.com
Fitness Guru Joins the Burger Planet Team
Gary, Ind., Feb. 6, 2008- Jayne Petersen, fitness instructor who is known for helping beloved talk show hostess Opal Whitcomb maintain a healthy lifestyle, has been hired to be the spokesperson for Burger Planet.
The company feels that adding Jayne Petersen to the Burger Planet team will be beneficiary to the company‘s customers. “Jayne Petersen and Burger Planet share a commitment toward health,” said James Mullenbach III, company CEO.
Petersen and Burger Planet chefs will work together to make sure that new offerings are as healthy as possible without straying from its traditional entrees. According to Gerard DuBois, Burger Planet's top chef, in the past year the company has added five different fruit packets that consumers can purchase. They also added white chicken breast meat which can be wrapped in lettuce for a low-carb diet. Customers now have the ability to request all Burger Planet food products without the bun, making them low-carb offerings good for the Atkins and South Beach diets. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Jayne Petersen. “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
On May 12, 2008, Petersen and beloved mascot Corny the Clown will have a kick-off ceremony at the Burger Planet franchise in Times Square New York, N.Y. Throughout the summer, Petersen and Corny the Clown will make appearances to promote eating in moderation.
James E. Mullenbach I founded Burger Planet in a shack in Indianapolis, Ind. in 1934. The company has served over 52 million customers, employs 48,272 people and has 8,921 franchises in every state and 17 countries. The headquarters is located in Gary, Ind. Please contact Alyssa Lowry for any questions.
Media Contact: Alyssa Lowry
Public Relations Coordinator
Burger Planet
(219) 557-1111
Lowry_12@hotmail.com
####
FOR IMMEDIATE RELEASE
Contact: Hans Ketchup
Vice President of Communications
Burger Planet
Office: (219) 554-5555
Fax: (219) 555-1234
Hans.ketchup@hotmail.com
www.planetburger.com
Fitness Guru Joins the Burger Planet Team
Gary, Ind., Feb. 6, 2008- Jayne Petersen, fitness instructor who is known for helping beloved talk show hostess Opal Whitcomb maintain a healthy lifestyle, has been hired to be the spokesperson for Burger Planet.
The company feels that adding Jayne Petersen to the Burger Planet team will be beneficiary to the company‘s customers. “Jayne Petersen and Burger Planet share a commitment toward health,” said James Mullenbach III, company CEO.
Petersen and Burger Planet chefs will work together to make sure that new offerings are as healthy as possible without straying from its traditional entrees. According to Gerard DuBois, Burger Planet's top chef, in the past year the company has added five different fruit packets that consumers can purchase. They also added white chicken breast meat which can be wrapped in lettuce for a low-carb diet. Customers now have the ability to request all Burger Planet food products without the bun, making them low-carb offerings good for the Atkins and South Beach diets. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Jayne Petersen. “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
On May 12, 2008, Petersen and beloved mascot Corny the Clown will have a kick-off ceremony at the Burger Planet franchise in Times Square New York, N.Y. Throughout the summer, Petersen and Corny the Clown will make appearances to promote eating in moderation.
James E. Mullenbach I founded Burger Planet in a shack in Indianapolis, Ind. in 1934. The company has served over 52 million customers, employs 48,272 people and has 8,921 franchises in every state and 17 countries. The headquarters is located in Gary, Ind. Please contact Alyssa Lowry for any questions.
Media Contact: Alyssa Lowry
Public Relations Coordinator
Burger Planet
(219) 557-1111
Lowry_12@hotmail.com
####
Monday, February 4, 2008
Press Release 2: Draft
Burger Planet
FOR IMMEDIATE RELEASE
Contact: Hans Ketchup, vice president of communications
Burger Planet
(219) 554-5555
Fax: (219) 555-1234
Hans.ketchup@hotmail.com
www.planetburger.com
Fitness Guru Joins the Burger Planet Team
Gary, Ind. Feb. 6, 2008- Jayne Petersen, fitness instructor who is known for helping beloved talk show hostess Opal Whitcomb maintain a healthy lifestyle, has been hired by Burger Planet to be the spokesperson alongside mascot Corny the Clown.
The company feels that adding Jayne Petersen to the Burger Planet team will be beneficiary to the company‘s customers; primarily women. “Jayne Petersen and Burger Planet share a commitment toward health,” said James Mullenbach III, company CEO. “The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Burger Planet is adding a healthy outlook to its menu without straying from its traditional entrees. According to Gerard DuBois, Burger Planet's top chef, in the past year the company has added five different fruit packets that consumers can purchase. They also added white chicken breast meat which can be wrapped in lettuce for a low-carb diet. Customers now have the ability to request all Burger Planet food products without the bun, making them low-carb offerings good for the Atkins and South Beach diets. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Jayne Petersen. “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Petersen and Burger Planet chefs will work together to make sure that new offerings are as healthy as possible. She is helping the company with developing new tray liners that will offer nutritional advice, and she is also developing a new adult Burger Planet Smiley Meal that will include an ankle weight, the fruit packages, and the white meat Chicken entree.
On May 12, 2008, Burger Planet and Jayne Peterson will have a kick-off ceremony at the Burger Planet franchise in Times Square New York, N.Y. Advertisements, featuring Petersen and Corny the Clown, showcasing the low-carb entrees added to the Burger Planet menu will begin May 14, 2008. Throughout the months of June and July, Petersen will have promotional appearances with Corny the Clown to 12 Burger Planets, and 7 shopping malls around the country. The Mall of America will be the first mall.
James E. Mullenbach I founded Burger Planet in a shack in Indianapolis, Ind. in 1934. The company has served over 52 million customers, employs 48,272 people
and has 8,921 franchises in every state and 17 countries. The headquarters is located in Gary, Ind. Please contact Alyssa Lowry for any questions.
Media Contact: Alyssa Lowry
Burger Planet
(219) 557-1111
#####
FOR IMMEDIATE RELEASE
Contact: Hans Ketchup, vice president of communications
Burger Planet
(219) 554-5555
Fax: (219) 555-1234
Hans.ketchup@hotmail.com
www.planetburger.com
Fitness Guru Joins the Burger Planet Team
Gary, Ind. Feb. 6, 2008- Jayne Petersen, fitness instructor who is known for helping beloved talk show hostess Opal Whitcomb maintain a healthy lifestyle, has been hired by Burger Planet to be the spokesperson alongside mascot Corny the Clown.
The company feels that adding Jayne Petersen to the Burger Planet team will be beneficiary to the company‘s customers; primarily women. “Jayne Petersen and Burger Planet share a commitment toward health,” said James Mullenbach III, company CEO. “The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Burger Planet is adding a healthy outlook to its menu without straying from its traditional entrees. According to Gerard DuBois, Burger Planet's top chef, in the past year the company has added five different fruit packets that consumers can purchase. They also added white chicken breast meat which can be wrapped in lettuce for a low-carb diet. Customers now have the ability to request all Burger Planet food products without the bun, making them low-carb offerings good for the Atkins and South Beach diets. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Jayne Petersen. “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Petersen and Burger Planet chefs will work together to make sure that new offerings are as healthy as possible. She is helping the company with developing new tray liners that will offer nutritional advice, and she is also developing a new adult Burger Planet Smiley Meal that will include an ankle weight, the fruit packages, and the white meat Chicken entree.
On May 12, 2008, Burger Planet and Jayne Peterson will have a kick-off ceremony at the Burger Planet franchise in Times Square New York, N.Y. Advertisements, featuring Petersen and Corny the Clown, showcasing the low-carb entrees added to the Burger Planet menu will begin May 14, 2008. Throughout the months of June and July, Petersen will have promotional appearances with Corny the Clown to 12 Burger Planets, and 7 shopping malls around the country. The Mall of America will be the first mall.
James E. Mullenbach I founded Burger Planet in a shack in Indianapolis, Ind. in 1934. The company has served over 52 million customers, employs 48,272 people
and has 8,921 franchises in every state and 17 countries. The headquarters is located in Gary, Ind. Please contact Alyssa Lowry for any questions.
Media Contact: Alyssa Lowry
Burger Planet
(219) 557-1111
#####
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