News Release 2: Final

Burger Planet

FOR IMMEDIATE RELEASE

Contact: Hans Ketchup
Vice President of Communications
Burger Planet
Office: (219) 554-5555
Fax: (219) 555-1234
Hans.ketchup@hotmail.com
www.planetburger.com


Fitness Guru Joins the Burger Planet Team

Gary, Ind., Feb. 6, 2008- Jayne Petersen, fitness instructor who is known for helping beloved talk show hostess Opal Whitcomb maintain a healthy lifestyle, has been hired to be the spokesperson for Burger Planet.

The company feels that adding Jayne Petersen to the Burger Planet team will be beneficiary to the company‘s customers. “Jayne Petersen and Burger Planet share a commitment toward health,” said James Mullenbach III, company CEO.

Petersen and Burger Planet chefs will work together to make sure that new offerings are as healthy as possible without straying from its traditional entrees. According to Gerard DuBois, Burger Planet's top chef, in the past year the company has added five different fruit packets that consumers can purchase. They also added white chicken breast meat which can be wrapped in lettuce for a low-carb diet. Customers now have the ability to request all Burger Planet food products without the bun, making them low-carb offerings good for the Atkins and South Beach diets. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Jayne Petersen. “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”

On May 12, 2008, Petersen and beloved mascot Corny the Clown will have a kick-off ceremony at the Burger Planet franchise in Times Square New York, N.Y. Throughout the summer, Petersen and Corny the Clown will make appearances to promote eating in moderation.

James E. Mullenbach I founded Burger Planet in a shack in Indianapolis, Ind. in 1934. The company has served over 52 million customers, employs 48,272 people and has 8,921 franchises in every state and 17 countries. The headquarters is located in Gary, Ind. Please contact Alyssa Lowry for any questions.

Media Contact: Alyssa Lowry
Public Relations Coordinator
Burger Planet
(219) 557-1111
Lowry_12@hotmail.com


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