Burger Planet
FOR IMMEDIATE RELEASE
Contact: Hans Ketchup, vice president of communications
Burger Planet
(219) 554-5555
Fax: (219) 555-1234
Hans.ketchup@hotmail.com
www.planetburger.com
Fitness Guru Joins the Burger Planet Team
Gary, Ind. Feb. 6, 2008- Jayne Petersen, fitness instructor who is known for helping beloved talk show hostess Opal Whitcomb maintain a healthy lifestyle, has been hired by Burger Planet to be the spokesperson alongside mascot Corny the Clown.
The company feels that adding Jayne Petersen to the Burger Planet team will be beneficiary to the company‘s customers; primarily women. “Jayne Petersen and Burger Planet share a commitment toward health,” said James Mullenbach III, company CEO. “The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Burger Planet is adding a healthy outlook to its menu without straying from its traditional entrees. According to Gerard DuBois, Burger Planet's top chef, in the past year the company has added five different fruit packets that consumers can purchase. They also added white chicken breast meat which can be wrapped in lettuce for a low-carb diet. Customers now have the ability to request all Burger Planet food products without the bun, making them low-carb offerings good for the Atkins and South Beach diets. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Jayne Petersen. “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages.”
Petersen and Burger Planet chefs will work together to make sure that new offerings are as healthy as possible. She is helping the company with developing new tray liners that will offer nutritional advice, and she is also developing a new adult Burger Planet Smiley Meal that will include an ankle weight, the fruit packages, and the white meat Chicken entree.
On May 12, 2008, Burger Planet and Jayne Peterson will have a kick-off ceremony at the Burger Planet franchise in Times Square New York, N.Y. Advertisements, featuring Petersen and Corny the Clown, showcasing the low-carb entrees added to the Burger Planet menu will begin May 14, 2008. Throughout the months of June and July, Petersen will have promotional appearances with Corny the Clown to 12 Burger Planets, and 7 shopping malls around the country. The Mall of America will be the first mall.
James E. Mullenbach I founded Burger Planet in a shack in Indianapolis, Ind. in 1934. The company has served over 52 million customers, employs 48,272 people
and has 8,921 franchises in every state and 17 countries. The headquarters is located in Gary, Ind. Please contact Alyssa Lowry for any questions.
Media Contact: Alyssa Lowry
Burger Planet
(219) 557-1111
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2 comments:
Alyssa,
Great job I thought it was very informative. The only suggestions I would have is to rephrase your sentence when you say, "Burger Plant is adding healthy items" I'm not quite sure exactly how to phrase that but it just sounds like all the items that have been on the menu are unhealthy but these new ones are, which is true but we dont want them to know that. And then Preston said that you dont necessarily want to reveal who your target market is so maybe remove those parts but overall I thought it was great I liked how you listed some of the new items.
Make phone numbers and date line city AP Style.
Nice headline.
Capitalize the title in the contact info and put it on a separate line.
Corny doesn't need to be mentioned in the lead...bring him in later.
Nice paraphrase of the chef's quote.
Put more contact info in the media contact info at the bottom.
Watch your numbers written in AP Style.
Watch your caps.
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